Using your sales materials to build the pipeline

It’s not good enough just to create sales materials or tools and expect all your sales channels to use them effectively. A carefully planned and executed roll out program will motivate your sales people and enhance your sales success. Here’s how …. Managing the roll...

Equipping your sales channels for success

To be truly successful and maximise sales opportunities, sales people need concise and pertinent information about your product or service. Here we explore some of the key items of information that can make or break a sale. Critical business issues To sell a complex...

Getting your products and services ready for sale

Many organisations focus on the features and functions of their offerings, without paying enough attention to how they will be sold. In this article we look at some common mistakes that are made, and discuss how you can avoid them. Failing to prepare is preparing to...